Products are what's for sale in your store. You can sell physical products, digital downloads, services, and much more. Adding products to your store is the first step in selling online.

Add a product

To add a new product:

  1. From your shop admin, click Products to go to the Products page.

  2. From the Products page, click Add product


    Add product button


  3. Add a title and description to your product.


    Title with description


Title Enter a name for your product as you want your customers to see it. This field is mandatory.
Description Enter a product decription using the Rich Text Editor. The more content you provide here will improve your ability to be found by customers.


Describing your products in detail will help your customers decide to buy your product. Avoid copying a manufacturer's exact description, because you want your product pages to look unique to a search engine.

Add product images

Product images display on your storefront, and let your customers see what your product looks like to your customers. These images are also used on Shopify POS.

  1. Click Upload image or drag and drop images to add it to your product.


    Product images


  2. The largest image shown is your product's main image. You can set a new one by dragging an image to the left side of the card.


    Product images 2


Add Product Details

Product details include how the product is organized, its price, inventory details, and shipping information. Filling in the product details is an important step in creating a product.


The Organization section lets you quickly set the attributes of your products. You can create collections based around these attributes, and easily keep track of important details about your products.

Organization card
Product type The type of product you are selling. This is helpful for use in automated collections of products, such as all of your store's hats, shirts, shoes, etc.
Vendor The vendor of your product, if you purchase it from another party.
Collections Use this field to add the product directly to a manual collection. Automated collections will automatically include the product if it matches the collection conditions.
Tags Tags are searchable keywords associated with your product. Tags can help customers find your product through your storefront search.


Pricing progression 1
Price The price of your product. The currency your store uses is set in your General Settings page.
Compare at price If you are putting an item on sale, enter its original price here. Your product will show a sale price
Charge taxes on this product If you are required to charge tax on your product, check this box. Your taxes are set in your Tax Settings


Pricing progression 2
SKU (Stock Keeping Unit) Type a unique identifier that you want to use for this product. The SKU is useful for organizing fulfillment.
Barcode Enter a barcode for the product. This is the same barcode that is used by Shopify POS in a retail store.
Inventory Policy This drop-down menu sets whether your product's inventory will be tracked. Inventory can be handled by Shopify or a third-party integration


Pricing progression 3
Weight Enter the weight of your product. This will be used to calculate any weight-based shipping rates or carrier-calculated shipping rates. You can purchase shipping scales at the Shopify Hardware Store.
Fulfillment Service Select the Fulfillment service you will use to fulfill this product. If you will be fulfilling this product, select Manual.
Requires shipping Uncheck this box if you are selling a digital product or service. If you uncheck the box, the Weight field will disappear, and the item will not use your Shipping rates.


You must enter your product's weight accurately if you intend to offer carrier-calculated shipping or use a third-party fulfillment service. Shopify rounds weights to the nearest gram.

Next Steps:

Do you want to sell sell a product that comes in several different colors, sizes, or styles? List those options as product variants. Create Variants
Do you want to group your products into categories? Shopify calls those product Collections.